Business and corporate advertising

A significant proportion of people do not realize the principles explained in this article and spend most of their time just try not to put the key under the door. And after a few months, they drop and put aside the potential of the Internet by repeating everything is going to "Internet, this is just bullshit"

Contrary to what these people argue, the Internet is one of the most accessible places to make money, we need only follow simple rules and not be blinded by the figures that can read a little everywhere.

If you want to earn money, all that matters is marketing. Every day you can see this by the fact that products more expensive or are not better than others sell better than others.

This does not mean that you must sell products or services of poor quality. Your goal should always be customer satisfaction but if it is only interested in figures, marketing is what will generate your income, not the product itself.

In the same way, do paperwork, build your website, answering emails, processing orders, etc ... does not help to increase your customers, only advertising the fact.

Advertising is the vital energy of any business. If you n'apprenez not how to promote your products and services both efficiently and effectively, you'll find it very difficult to survive.

There are only two types of advertising: that you pay and you free. It is important to balance the two to achieve optimal results. Problems arise when the ratio is not good ...

You find almost everywhere ads proclaiming that you can become rich on the Internet using the power of free publicity. While this is absolutely true, the réealité is different from what conclude these ads.

It is not enough to buy a list of places where you can post ads for commercial wealth. If you tried to post hundreds of ads, you know that it did not work. Why? Simply because the majority of visitors to these ads are people like you who are looking for places to promote their site.

There are effective strategy for promoting free, but the publication of classified ads is not. Some of these methods have already been addressed in other articles. Some examples: press releases, trade links, joint ventures, etc ...

However sites such as Yahoo or MSN have not become popular through press releases and offering trade banners. They have become what they are spending millions in advertising.

To return to the main topic, namely the debate paid advertising against free publicity, I say to simplify that paid advertising is the lazy way to promote a site.

I know you probably do not give a few million to advertise your sites, however vosu can adopt the same principles to your scale.

Whatever the service or product you sell, there is a good way to advertise. It is a simple concept, which will seem obvious but which is ignored by the majority of people (boo.com being the most flagrant example).

If you spend a great advertising and you generate more than a great recipe then you've done a good investment.

And with the surplus you can either pay a fine meal with your partner or reinvest that money to buy more advertising and boost revenue.

Consider that the tracking of your site (see article on this subject) you can see a visitor out of 100 buys your product and that each product sold you FF 500 generates profit. Your goal is to find a campaign that is bringing more than 100 visitors to your site by FF 500 invested.

If you follow this reasoning, then you can quantify all your campaigns and immediately halt those that are not profitable.

A possible strategy is as follows:

1. Generate initial traffic to your site, using low-cost or free.

2. Analyze this traffic by tracking tools and determine the cost of each visitor as well as its value.

3. Launch advertising campaigns profitable, you based on figures determined in the preceding paragraph.

4. By testing and analyzing each time the results, try increasing the value of each visitor rates and responses to your campaigns. In this connection you can browse through our articles on the number of clicks on http://marketing- internet.com

5. Repeat steps 2 through 4.

If you adopt this approach, then you have a promotion that produces the results you want and that is profitable. From this base, you increase your income simply by increasing ad spending.

Of course you could get the same results by using methods of promoting free, however, said that says free time often costly. You determine your hourly value for the critical point.

If the method described above does not seem to deliver the expected results, consider the following reasons: You do not promote the right places, the quality of your campaigns is very low, your site does not convert visitors into buyers and not therefore not fulfill its role, your margins are too low or the product itself is a problem. Find what reason is good and success is assured.

Read original article in French on: Marketing Internet.

Communication means more than just talk. Depending on the context of communication it could be common transmission of a message or a state of mind.

As you know, classical communication scheme involves an issue of a receiver outrageously and a message.

Now most businesses, whether small or large, tend to rely on advertisers to better transmit their message to the client and what not to partners. They come with an objective point of view with regard to solving the problems of a company, but with years of experience gained from working with various clients that were in different situations. (Wikipedia)

A business speakers agency can provide various services, from copy writing to organize large events, where there is a need for speaker, for example. Even if these services cost, do not forget that image of a company is very important nowadays.

101 Worldwide is a good example of business speakers agency "who managed to focus on a new structure, different from that of traditional advertising agencies. The company deserves its fame and speakers Agency (Barbara Kux, George Soros, Beatrice weder Di Mauro, Alan Green span, Hans Werner Sinn, etc..) Are seniors and are, indeed, the best!

One of my friends, Enrique Ewald, who used to work for Advertising Age, had the great chance to interview Kristiano Tabasco this week. Amazing, KT was in a great mood and he answered to his questions. Enrique was really nice and he gave me the right the publish his interview on my blog. So here it is:

Kristiano Tabasco – Now it's the best time for business
by Enrique Ewald


Who is Kristiano Tabasco? As Raphaelo Ragazzi wrote in his article, Kristiano is an enigmatic character, who does not let paparazzi in his life. Amazing, we noticed a small change in his behavior last weeks, as he allowed Raphaelo to interview him and now, here I am, another lucky journalist. My interest in Kristiano Tabasco was more than personal, his advertising career being known as less as his private life. He was in a really good mood, so he answered to my questions.

EE: Thank you for accepting to answer to my questions. You are hard to catch!
KT: Actually I am an open person, ready to answer at your questions.


EE: Tell me more about yourself. What is your experience in advertising? What companies did you work with?
KT: I have been working in advertising all my life . I try every time to work for brands which are close to my passions. As now I'm on the boat the 1st example is coming in my mind is the success story of Sea Ray Yachts. Yes "The time is money". But sometimes the passion brings money. And the watch ... brings time. ... just to mention one of my favorite brands I worked for - Patek Philip Watches. This kind of clients do have services typology similar on all the markets. I worked at Trio re-launching and my contribution was internationally recognized. In "my German years" of M.L.& S I chose to work with (and I became addicted to) Motto Guzzi and Apple. Working a lot with J Mays, I had the opportunity to learn brand communication. This experience helped me with clients who want in the first place a “different” perspective but don’t have the guts to put in practice a great idea just because “it’s never been done before”.


EE: Are you still implied in these companies?
KT: Not now. I used to be, not anymore. I tried to retire … And I discovered what people say: retiring too soon might be frustrating because life is passing you by. So here I am, trying to conquer new territories.

EE: I understood that you are looking for opportunities in Europe, especially Germany, Hungary, Romania and Austria. Why Europe and why these countries?
KT: I am half German; my mother was a German expatriate to America, she left Germany in the second war time. I believe - not because of my European roots - that Europe has still good business opportunities. More, as you may know, I happen to be a passionate sailor and I am very fond of river sailing. Well, all these countries have one thing in common: Danube River, which is a good route for my venture businesses and adventurous leisure in the same time. I am planning to attract other Venture Capitalists in these areas. Germany was my first choice when I decided to return to business. But after a market research I decided to make the first step in Romania. I find Romanian market very promising on business matters and I have a positive feeling related to the business environment and opportunities I have discovered so far. Romania is following nowadays the pattern of the other European countries. The execution of an event for example became easy. The variety of suppliers and their professionalism are now high. The difference between agencies will consist of sparkling ideas. And now, after a price driven era, I do believe that clients are prepared to pay for the brain and no more asking just for discounts. So, this is our time, the best time for business.

EE: Are you interested to involve in another Romanian businesses? Any kind of business that attracts you?
KT: One of my favorite sayings is "Non multa sed multum": quality, not quantity. As soon as I am pretty much satisfied on the new shape of my advertising company, I will start thinking of other business sectors. But nothing decided yet.

EE: Because you mentioned PR 2.0, what do you think about PR 2.0 techniques and how you will implement them in Europe?
KT: New techniques used in PR 2.0 really have no boundaries. We can innovate here and export everywhere in Europe and other selected markets. I see no obstacles in this, and I think the European market is ready for them.

EE: What budget are you willing to invest in these countries? Will these businesses be gathered under one group or brand?
KT: Apart from money the most important resource that I will invest is my personal time and experience. I am thinking to relocate in Bucharest for at least six months for business setup. Europe is far from just an old civilization continent, European economy is thriving and I want to take advantage of this. I do believe in variety, so I will not run a consortium. But I think it’s too early to talk about it.

EE: What type of business partnership are you thinking of? Are you going to invest the majority share package? To buy a company or a start up?
KT: The time is running fast. Is no time for start-ups. I'm involved in discusion with well established companies into the romanian marketing communication business. I believe in the "GLOCAL" concept, but I need a strong LOCAL to join my force & experience.


EE: Do you have something or someone in mind?
KT: Actually I do. I am planning to set my first foot in Romania, with an PR & events company from Bucharest, which is looking to broaden the range of services offered to the market. Of course, the company structure will change, and I am going to bring my communication expertise into a new structure. I still have some "Latin blood" from my father and this will help me in the "Romanian tone of voice" that is to be used in further PR activities. I have planned to be in top of mind when talking about customized events or "out of the box" PR in Romania. But there are a lot to plan and decide. Do not mind if I am not going to tell more now.

EE: Thanks for your time.

Kristiano Tabasco, the well known businessman, started his business tour to Europe. He is looking for new corporate advertising opportunities in Germany, Hungary, Romania and Austria.

After a successful advertising corporation career, Kristiano Tabasco retired in El Salvador where he has been living with his family since then. Two weeks ago Mr Tabasco declared that he is tired to do nothing; he decided to return to Europe for setting up his business in Germany and looking for new opportunities into eastern Europe.

With a strong reputation in business world, Mr. Tabasco pretends that he due his success as service provider in corporate communication to his principle of saying No to his customers. He learned from experience that he can say No and getting Yes. He learned to say No in a firm and strong way; he learnt to resist to clients aggression and manipulation; and he was still getting a Yes from them. No any Yes, but the right one, the one who truly serves his and his client's interests.

Submitted on PressReleasePoint.com.

I had the chance to take an interview to Kristiano Tabasco. Probably you do not know much about him. He is a very modest businessman, he loves his privacy, he doesn’t like interviews, which is amazing for someone who is successful in advertising. So, many people never heard of him, only because he does not like to be known.

R: Many people know nothing about your life. You are very discreet about your family and your story. Tell me something about your parents. I always say that if you want to know the secrets of great people, you should know their life first.

KT: I was born in US in 1960. My m0ther was a German refugee, my father a Peruvian looking for fortune in America. They met and fall in love, eternal story. I was born 2 years later.

R: How you would characterize your childhood? In one word.

KT: Difficult. Would you like more words?

R: If you would like to…

KT: My family was very poor so I had to start working early.

R: How did you learn then? I know that you graduated Magna cum laude. (Maybe I should not have told that I know…)

KT: Having a strong will, I kept learning and working in the same time. Day working, evening reading and learning until my eyes were closing.

R: Since then your attraction to advertising?

KT: Since I was born … Probably since my eyes opened for first time. I could not remember a time when I wasn’t attracted to advertising. Of course, when I was a kid, I was attracted more to ads. I didn’t know what advertising is. But I was reading ads and changing them in my mind trying to find better lines. More, I got attracted early to business world. Being poor, I wanted to be reach, which is not bad. Not bad at all. I wanted to find how to make money fast and safe. I wanted to be on the right side.

R: You mean, you did not want to make money with bad guys.

KT: Yes.

R: I know that your successful career allowed to retired at early age. What was your secret?

KT: I learned to say No to my clients. I built my reputation as service provider in corporate advertising saying No to my customers but getting yes. It wasn’t easy in the beginning, actually it was very difficult. I had to say no and for a meaningful relationship (especially provider- client) could be really painful. Relationship could even end. I learned to say No in a firm and strong way, I learned to resist to clients aggression and manipulation, and I was still getting a Yes from them. Not any No, but the right one, the one who really serves me and my client's interests.

R: Thank you very much for your time.

In recent times we can hear a lot about online video advertising. It's normal, everyone wants video. In the U.S. video online advertising businesses made $ 500 million USD this year only. Certainly online video advertising market will increase over time, and the user will have to understand that in turn uses a free service to be sustainable. Anyways 10 seconds of advertising from a video are less painful than 10 minutes or more on TV.

Discussions about advertising evolution has been started since two years now. With the evolution of this market, it became really important to answer to next question: online advertising will become more important than the traditional methods advertising? Online advertising will be more efficient than that in print? You get online at the level of television advertising?

Though he did not believe that on an expanding market there will be media whose evolution will stop, there are still studies that demonstrate the contrary. More specifically, the Financial Times wrote last year about a massive evolution of online discovery, which, according to a study conducted by the company Veronis Suhler Stevenson (VSS), will surpass the print, at least in the United States. 2011 is noted to be the year of big change. So, predictions are interesting for some, but bad news for others: the backdrop of massive decreases regarding the sale of advertising in print, online will win the territory, reaching the value in 2011 to reach 62 billion U.S. dollars. According to the same study, television will be the leader in sales, with a value estimated at 86 billion U.S. dollars.

Another proof of which could give a valid indication regarding the increasing importance of online advertising is that investing in online advertising in the UK have reached the value of 2.66 billion U.S. dollars in the first half of 2007, compared to the 1 , 83 billion U.S. dollars recorded in the similar period of 2006, according to a study conducted by Pricewaterhouse Coopers and the World Advertising Research Center and consulted eMarketer.